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Swatch irony12/23/2023 ![]() ![]() The lack of mirrors forces the viewer to focus on their own interpretations of the piece rather than as a makeup product. While any makeup aficionado can easily recognize the individual brands (if not the exact products) the lack of visible brand names is another key element in the transformation from consumer good to means of self-expression and objet d'art.Īlong with ridding the makeup of visible branding and brushes, Fleury deliberately chooses to leave out what is usually considered an essential part of a cosmetic compact. It's really all very much like an artist palette." Going back further, Vincent Beaurin's Tablettes de Bastet palette for Dior, with its heavy stone slabs and primary colors, evokes ancient art materials and the ritualistic aspect of applying makeup. In their 2021 collaboration with MAC, for example, designer Harris Reed noted that brushes were deliberately left out of the collection's products: "Nothing is in a tube and nothing has a brush. While many lower-priced makeup lines omit them regularly as a cost-saving measure, some mid- and higher-end makeup lines occasionally do this as a way of encouraging creativity in the user rather than ascribing to usual application methods. It's no accident that the brushes typically accompanying luxury makeup products are removed. and placing it in an art gallery, along with other tactics, Fleury transforms cosmetic objects into literal art while acknowledging its base nature as a commodity. By taking makeup out of its usual contexts - stores, purses, vanities, etc. Naturally, my personal opinion is that Fleury is a staunch ally in the makeup-as-art stance. But at the same time it’s about making abstract painting it is also figurative because depicts something that exists, an object." 1 "One day, after having seen these compacts for all these years, suddenly I realized, in fact, they are really good abstract paintings! My practice often takes me in the way of the ready-made, or there is often a temptation to do new things by reshowing what is already part of our world. In an interview with Vogue that year, Fleury explains how she arrived at supersizing makeup. In 2017 Manhattan gallery Salon 94 opened a solo exhibition entitled Eye Shadows, and this group of works further honed the recurring themes of consumerism, art history, beauty standards, gender and the commercialization of art. And "Happy Clinique" (1998) could be considered a precursor to makeup swatch photos. Her 1992, is reminiscent of today's haul and unboxing videos. A full decade before the popularity of makeup destruction ASMR videos, Fleury crushed several piles of assorted products with a Buick Skylark on a gallery floor. While her works involving fashion, rockets, and neon signs are certainly thought-provoking, it's Fleury's larger-than-life reproductions of makeup products that will be the focus of this post.įleury has long used cosmetics as a creative catalyst, providing an uncannily prescient commentary on makeup in the age of social media. 1961 Switzerland) is truly speaking my language.
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